Franchise Brands

The Waffle Co. has established itself as one of India’s most loved dessert brands by turning everyday sweet cravings into a premium café-style experience. Founded in 2017 by the directors of Giani’s, the brand quickly gained popularity for its indulgent range of waffles, thick shakes, pancakes, and dessert-based innovations crafted around one core philosophy — taste and quality. With over 170+ outlets across multiple cities, The Waffle Co. combines contemporary store aesthetics, hygienic operations, and a youthful dine-in experience designed for today’s dessert-loving audience.

What sets the brand apart is its ability to create affordable indulgence through rich flavours, visually appealing presentations, and consistently high-quality offerings that appeal strongly to Gen-Z and family audiences alike. Its compact and scalable store formats, delivery-friendly model, and strong operational systems have helped the brand expand rapidly while maintaining consistency across locations. By blending modern café culture with comfort-driven desserts, The Waffle Co. continues to build a strong presence in India’s fast-growing dessert and café market.