2358 Stores

At the moment, India’s target consumers are hungry but don’t have the ability to regularly consume luxury brands. Therefore, the Indian market urgently needs such a brand where the products are exquisite, close to life, fashionable, high in leisure, simple and can support the enterprise to maintain the position of the industry leader and broad development space. The fast iteration of fashionable and low-priced products meets the needs of these people. Coming from South Korea, the brand envisioned to enter the fast fashion department store sector while integrating into the fashion culture of India. Since more people in India live in quasi-consumer group i.e. 18 to 35 years old, 2358 brand is becoming popular in India.

With the launch of a new batch of high-quality and low-priced product lines each week, 2358 wants its customers to “experience luxury” and “connect with the real life”. Fast fashion focuses on consumers’ demands and understanding of product quality. Catering to the consumers of fast fashion products with innovative design concept, the brand stimulates the young consumer groups to make impulsive purchasing. The 2358, is not only a trend but also a happy lifestyle to let consumers enjoy the fast and fashionable shopping experience in a wonderful atmosphere.